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Yet their scope and reach in the queer community are hard to overstate.Since the 2009 launch of Grindr, the first and most ubiquitous of the set, gay dating apps have racked up north of several-dozen million users in some 200 countries (including Cuba! Grindr says that its users average 54 minutes on the app per day.The gay social-networking app Hornet, too, has been hosting live events.Just this month, it put together a group of LGBTQ media gurus in New York for Loud & Proud, a sold-out panel discussion that centered around the importance of inclusion in a diversifying media world. Lots of queer men power up their gay app of choice when they go out or arrive in a new city in hopes of finding people who might be navigating similar life experiences.In the United States, guys named Lucas, Ryan, Matthew, Nick and Josh were the most swiped right.And for girls you probably did better off if you’re named Hannah, Emma, Lauren, Julia or Emily.The most popular universities on Bumble were SMU, USC (✌️), and UCLA coming in 3rd.
And if the daily use numbers are any indication, this strategy is working for Bumble, as college students probably spend more time inside dating apps than the general public.
These apps, on the one hand, still allow queer men the messiness of exploring our identities.
We can cruise furtively through rows of profiles, eking out a string of flirty chats or just going for some unembellished, anonymous sex.
CEO Joel Simkhai told in a recent interview that “millions of Grindr users [were] asking us to figure out what’s going on around them,” so the company decided to start curating culture-minded content.
While it’s still early days, the publication seems to represent an earnest effort to re-envision the Grindr brand. It’s published a buffet of articles, photography, and videos that cater to a variety of identities and interests.
Bumble, on the other hand, reported that just 18 months after inception users were spending an average of 100 minutes a day in the app.