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After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).
In late 1999, was moved to Dallas, Texas, to merge with another matching site, One & Only networks, that IAC had purchased the same year.
Strangely fascinating video clips of the women, dressed in the clothes of major Asian brands, have captivated those who've seen them - with one clip garnering two million views.
One model, plying her trade for online shopping brand Taobao, managed to make some 30 moves per second.
acquired Plenty Of Fish, another free dating site, in July 2015.
In November 2015, the UK site was awarded Best Marketing Campaign at the UK Dating Awards. In 2002 and early 2003, Match.com's then CEO, Tim Sullivan, tried to expand reach by expanding into the local dating scene with a service called Match Live.
In September 2001, merged with [email protected], partnering with AOL and MSN to bring online dating to the general public.
The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.Match Travel was an attempt about the same time as the Match Live brand to offer discounts via the then sister company Expedia, Inc. On November 10, 2005, a class action was filed by Matthew Evans against in federal court in Los Angeles alleging that "secretly employs people as 'date bait' to send bogus enticing E-mails and to go on as many as 100 dates a month – or three a day – to keep customers ponying up." The suit has been repudiated by IAC as baseless.
It was announced in February 2009 that Match.com's European operations was sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.